The Network · Live · 40.7°N · 111.9°W
Agentic
Dealer
Network.
The ARM builds AI infrastructure for automotive retail.
The Products
Built in the lab. Running on the lot.
Mark Miller Subaru in Salt Lake City is our laboratory. Every tool here gets built and tested on a working lot before it goes public.
Buy · Live at Mark Miller SubaruPromisePathThe engine behind Skip the Salesperson. Shoppers buy a car online at one price, with a person one tap away.The Architecture
One platform. The whole map.
The ARM builds the network and the tools around it. Each piece gets tested at Mark Miller Subaru first.
Talk To Us
Run a store? Operate an agent? Build dealer software?
The network is open and everything on this site is free to use. We would rather build it with the industry than for it. chris@thearm.ai
Frequently Asked Questions
Straight answers.
What is The ARM?
The ARM builds AI infrastructure for automotive retail. Ben Reuling and Chris Hudson built the Agentic Dealer Network and the tools on this site. Mark Miller Subaru is our laboratory, where each one gets tested on real customers first.
What is the Agentic Dealer Network?
Shoppers now hand car shopping to AI agents in ChatGPT, Grok, Claude, and Gemini. The network is how those agents find a real dealership, read live inventory, and get an itemized out-the-door price from the store’s own fee schedule. Open to any dealer. The overview lives at /adn.
What is DealerMCP?
The on-ramp. DealerMCP is the free MCP server that makes your store readable by AI shopping agents and puts your rooftop on the network. Your existing inventory feed is all you need. Start at dealermcp.ai.
What does it cost?
Nothing. Dealers join the network free, and every tool on this site is free to use.
What can an AI agent do on the network today?
Search live inventory across stores, get an itemized out-the-door estimate built from the parameters each dealer set, and, with the shopper’s consent, send the store a lead with the vehicle and the numbers attached. Holding a vehicle and finishing the purchase online is what PromisePath does at Mark Miller Subaru.
Do I have to change my systems?
No. Your inventory feed is mapped once, and leads arrive in the format your CRM already reads.
Who controls the deal?
The dealer. You set the price parameters, the fees, and the disclosures. Every number is computed from them, never invented, and every step lands on an audit trail.
Is this live today?
Yes. It has run in production at Mark Miller Subaru since April 2026, and other dealers are joining. Any AI agent can shop the network right now through agenticdealernetwork.com, no account required.
What are the tools?
GEO shows whether AI can find your store. The Hound shows which visitors are agents. Jennifer, in development, checks a deal for the buyer. DMC-12 is the open protocol the network started on. The Vendor Check and the Safeguards Scorecard help you vet vendors and grade your security program.
How do I get started?
Dealers start at dealermcp.ai. Agent builders connect at agenticdealernetwork.com. Everyone else: chris@thearm.ai.